Blog

2026-09-16
STEM Toys in 2026: How Retailers Can Build an Educational Toy Range That Sells
STEM toys sit at the intersection of two strong purchasing motives: children want an enjoyable activity, and adults want the...

2026-09-09
A Buyer’s Guide to Sensory Toys Children Want to Touch, Squeeze, and Explore
Sensory toys are no longer a small specialty category. Children are drawn to products they can squeeze, stretch, roll, press,...

2026-08-20
Creative Mindfulness: Why DIY Craft Kits Are a Toy Trend Retailers Should Watch in 2026
After years of increasing screen time, hands-on creativity has a fresh commercial story. Spielwarenmesse named “Creative Mindfulness” as one of...
